Growth In Financial Services Will Come From Categorizing People Better

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The winners in financial services are the firms that can deliver growth and profitability. Most are pretty good at the second but find the first elusive. An obvious place to get growth is among so-called riskier borrower pools. Machine learning technology works across the credit quality spectrum, but it truly excels in finding good customers among near- and sub-prime borrowers, and the thin-file. It works because you're using lots more data and better math. Here's more from the Q&A between our CEO Douglas Merrill and Wall Street Journal credit card reporter AnnaMaria Andreotis at Data Disrupt 2018.

Watch our earlier post with Douglas and AnnaMaria on how ML reveals truth
Visit our YouTube channel for more videos and explainers on ML and credit.