Ford Credit and ZestFinance Team Up to Enhance Risk Modeling, Better Serve Consumers and Lower Credit Losses

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Ford Motor Credit Company and ZestFinance today announced the results of a study that measured the effectiveness of machine learning to better predict risk in auto financing and potentially expand auto financing for millennials and other Americans with limited credit histories. As a result of the study’s success, Ford Credit is developing plans to implement machine learning credit approval models to further enhance its consistent and prudent lending practices across the credit spectrum.

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